Your brand shouldn’t stop at “Apply Now”

Many organizations have invested in building a strong employer brand and a fully branded career site, but overlook one critical area of the candidate experience — the online job application experience provided by their applicant tracking system (ATS). The result is a jarring hand-off for candidates as they navigate from a well-designed, branded, mobile-friendly career site to the apply flow. This creates a negative impression that’s so strong, customers report that up to 80% of candidates drop-out of the apply flow before they complete their application.

The goal for every organization should be creating an ATS apply process that is a seamless extension of the employer brand and career site. This means more than just adjusting fonts, logos, and colors — it’s about fully leveraging your employer brand to create a great experience, captivate applicants, and capture more job applications.

If you’ve had doubts about investing in your applicant tracking system and employer branding, here are four reasons why you should:


Corporate branding and reputation go hand-in-hand and play a crucial role in what differentiates you from your competitors and makes you more attractive to top-talent.

    • 78% of job candidates say the overall candidate experience they get is an indicator of how a company values its people 1
    • 84% of job seekers say the reputation of a company as an employer is important when choosing where to apply for a job 2

Cost to Hire

Investing in your recruitment marketing and job ads are extremely effective in getting candidates to your career site, but if you under deliver on the application experience candidates won’t finish the apply process. A great employer brand can result in:

  • 50% cost-per-hire reduction 3
  • 1-2x faster time to hire 3


Employee retention is sometimes overlooked when evaluating the importance of your employer brand. Your employees want to feel proud of where they work, and employer brand can have a significant impact on their outlook.

  • 92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation 4
  • Employee turnover can be reduced by 28% by investing in employer brand 5

Competitive Advantage

Many organizations underestimate the importance of employer branding and how easy it can be to achieve a compelling applicant experience. This makes it even more important for you to prioritize your approach to branding.

  • 49% of employers believe they don’t have the tools to effectively enhance employer brand 6
  • 96% of companies believe employer brand and reputation can positively or negatively impact revenue, yet less than half (44%) monitor that impact 7
  • 35% of companies would invest in employer branding if they had the budget 8

Creating a consistent brand identity doesn’t need to be hard. It’s possible to create genuine branded interactions that flow seamlessly from your corporate website to your career site, to your ATS apply flow, and beyond. InFlight enables you to provide candidates with a fully branded experience, increase your application rates, and improves onboarding.

ON-DEMAND WEBINAR: Your Employer Brand Shouldn’t End when Candidates Click “Apply”

Join Karl Wierzbicki, Director of Marketing at InFlight Corporation, and Kevin Grossman, President at Talent Board to learn how you can leverage your employer brand through the entire ATS apply flow to increase candidate conversion and attract top talent.

During this webinar we’ll share:

  • The importance of a strong employer brand through the entire apply flow
  • How fixing the apply flow can increase applicant conversion by up to 194%
  • Tips to turn your employer brand into a competitive advantage

Register Now


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