The client

Corteva Agriscience is a publicly traded, global, pure-play agriscience company that provides farmers around the world with the most complete portfolio in the industry. This includes a balanced and diverse mix of seed, crop protection, and digital solutions focused on maximizing productivity to enhance yield and profitability. Corteva Agriscience was previously an agriculture division of DowDuPont, but became a standalone company on June 1, 2019.

The challenge

As a new, standalone entity — now separate from DowDuPont and Pioneer — Corteva was challenged with establishing a standalone employer brand and compelling candidate experience. Corteva was also faced with a rapidly approaching “go live” date for this new brand that had to coincide with the legal spin out of the new company.

To address this challenge, Corteva was looking for a partner who could orchestrate many moving pieces to build a new employer brand from scratch, including developing the employee value proposition, building a new career site, and providing a world-class candidate experience that would attract and convert talent.

The answer

The InFlight Employee Experience Platform was a natural selection for Corteva. InFlight provided the right mix of technology and design services to handle all aspects of the project — from brand and employee value proposition creation, through career site design, and apply flow enhancement.

This solution ensured that Corteva’s candidate experience was seamless and well branded across the entire candidate journey in order to increase conversion rates.

Consistent and clear employer branding

InFlight delivered a new employer brand that accurately reflects Corteva’s employee experience and company values. Their unique and inspiring employer brand sets Corteva apart from hiring competitors and clearly communicates why talent should want to join the organization.

Corteva’s new employer brand, including messaging platform and creative add-ons such as video, make a crucial difference to how candidates view Corteva as an employer. The new brand messaging and content also provide candidates with the information they need to confidently submit an application.

A streamlined apply process

The new apply process vastly improves the out-of-the-box experience that candidates would have received from Corteva’s Taleo Applicant Tracking System (ATS). With InFlight’s Enhanced Apply Flow, Corteva candidates now interact with a seamless, mobile-optimized, and branded apply flow, that delivers a consumer-quality candidate experience.

InFlight’s Enhanced Apply Flow reduces job application abandonment rates by improving the user experience and reducing the time it takes to complete the application. InFlight removes the up-front candidate registration so that candidates are no longer tasked with a difficult registration process when they click “Apply.” Instead, candidates are prompted to fill in just the key details, removing all friction from the apply process.

Career site design and user experience

InFlight designed a new career site for Corteva that is beautifully branded, provides a positive candidate experience, and clearly communicates the company’s new employer brand. The improved site design, content, and user experience allows Corteva to provide an appealing depiction of what it’s like to work at the organization to convert more site visitors to applicants.

InFlight partnered with SmashFly to leverage their Content Management System for Corteva’s career site. Corteva can easily make their own changes to the site on an ongoing basis without any programming knowledge using the drag-and-drop site builder. InFlight also integrated SmashFly’s Candidate Relationship Management (CRM) into the candidate experience, enabling Corteva to build relationships with candidates in their database over time, so they can source and engage more effectively.

The outcome

InFlight provided Corteva with the world-class employer brand and candidate experience that they has been looking for — one that would attract, and retain top talent in a cost-effective and timely manner.

InFlight provided Corteva with a thoughtful new brand, beautiful new career site, and improved apply flow that elevated the company’s candidate experience and set Corteva apart from other agriculture corporations.

 

 

The InFlight employee experience platform is a one-stop solution to improve your candidate experience and recruiting performance without implementing a new ATS.

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