A well-known beverage company uses a job aggregator to post and promote their open positions in Australia. While the job-aggregator was meeting their recruitment marketing needs, candidates were ultimately being re-directed to a disappointing SAP SuccessFactors apply flow. The beverage company needed to increase candidate conversion and create a consistent experience between the job aggregator and ATS.

Challenge

The existing process required candidates to register with two separate and individually branded systems before they could access an application. Not only did this create a jarring hand-off, but the SucessFactors apply process wasn’t mobile optimized resulting in frustration and candidate drop-off.

Solution

The customized InFlight solution:

  1. Created a single seamless, mobile friendly, fully branded apply process
  2. Deferred SuccessFactors account creation to reduce candidate drop-off
  3. Reduced time to complete by using ATS profile data to pre-populate application information

Results

InFlight transformed the company’s apply flow to create a modern, mobile, and fully branded candidate experience. Creating a seamless experience between the aggregator and apply process enabled the company to increase conversion by 194%. With InFlight, the company generated completed job applications nearly three-times more efficiently. See the table on the right for an illustration of the value provided by InFlight.

The table shows an illustration for an InFlight customer that saw their applicant conversion increase by 194%.

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