The client

Frontline to the COVID-19 pandemic, Piedmont Healthcare is an integrated healthcare system of 11 hospitals and close to 100 physician and specialist offices in Georgia. Piedmont realized that recruiting and onboarding specialized health care positions would be a key factor in managing the pandemic.

Challenge

Piedmont Healthcare needed:

  1. A more efficient way to advertise their jobs to qualified candidates
  2. A faster apply flow, fully integrated with their existing applicant tracking system (ATS) and recruitment processes

Solution

InFlight ProgrammaticPLUS enables all the benefits of programmatic ads, plus:

  1. Fully managed ad campaigns
  2. Mobile-optimized, “Fast Apply” flow that improves candidate conversion
  3. Consolidated ad ROI and source tracking

Results

By combining ATS enhancements with programmatic job advertising, Piedmont now has a streamlined recruitment process for filling critical roles. InFlight has stepped up and restructured how Piedmont Health attracts, recruits, and hires during this time of unprecedented need.

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