What HR and TA Leaders Need to Know in 2021: What is an Employee Experience Platform (EXP)?

It’s no secret that HR is in the midst of a rapid digital transformation and modernization process.

To stay competitive and address changing demands from executive leadership, employees, and candidates, HR and TA leaders need to act decisively to modernize their systems and evolve their service delivery.

However, as you know, upgrading a human capital management (HCM) system or applicant tracking system (ATS) is costly and time consuming. And your system functionality likely still works fine, even though the poor user experience is driving candidates away and limiting employee productivity.

This is where the Employee Experience Platform comes into play: it helps you get more out of your current systems without the high price tag or lengthy implementation process of purchasing a new system, or upgrading your old one.


What is an Employee Experience Platform?

An Employee Experience Platform is a software platform that enables organizations to take complete control of the look, feel, and interactions a person will have while using your systems – without actually replacing the underlying HCM application or ATS.

In more technical terms, Employee Experience Platforms update just the front end of your current applications and systems, without influencing or changing the back-end functioning. It’s like taking a house with “good bones” and renovating it to make it more livable. In this case, you’re building on the solid foundation of functionality and security provided by your existing software, and creating a new experience layer on top of it that makes it modern, mobile-optimized, and easy to use.

Here’s a visual of what this looks like in action, courtesy of our customer, Cox Enterprises.



Here you can see that the look is more modern, tailored to the customer’s brand, and much easier to navigate.

Beyond updating the way your software looks and how people interact with it, the Employee Experience Platform drives a ton of value for your HR and TA objectives.


What business outcomes does an Employee Experience Platform provide?

Employee Experience Platforms are part of a low cost and low time commitment strategy that will address a number of the challenges your HR team is facing, including:

  1. Communicating your employer brand to attract talent in today’s highly competitive market.
  2. Ensuring the candidates you attract actually submit an application.
  3. Increasing employee productivity and engagement.


Communicating your employer brand to attract talent in today’s highly competitive market.

If you’ve upgraded your careers site in the past few years, it likely has some sections that describe your employer brand to prospective candidates. This may include information on what it’s like to work at your organization, what your employer value proposition is, and other details that set you apart from hiring competitors.

However, all of your employer brand efforts can be undone if your ATS is outdated and frustrating to use. If your ATS provides a negative candidate experience that will drive down candidate perceptions of your brand.

For instance, if you’re marketing your company as a modern tech workplace where employees focus on developing cutting-edge solutions, but you use an HR system that feels like it was created in 2008, you’re painting your brand in an inconsistent light.

An Employee Experience Platform can update the look of your systems so it matches your external brand.

It can also link disparate systems together to create one consistent experience that feels fresh and branded to your organization – where candidates only have to log in to one central portal.


Ensuring the candidates you attract actually submit an application.

The average industry applicant drop-off rates is 74% and trending higher, according to Smashfly. And, if an application takes more than 15 minutes to complete, candidates are 365% more likely to drop off (ERE).

Unfortunately, it’s always the most qualified candidates who are first to drop off because they have enough options on the table that they won’t take the time to deal with a bad job application process.

What this shows is that candidates have grown to expect more from the talent acquisition systems they interact with. This is because of low unemployment rates, a candidate-centric market, and the streamlined experiences they’re accustomed to with the apps they use every day as a consumer.

With an Employee Experience Platform you can provide the same sort of experience candidates have as consumers by ensuring your system looks great, acts intuitively, and the job application process is fast to complete.

These efforts will result in greatly reduced drop-off rates and more candidates in your pipeline.


The average industry applicant drop-off rate is 74% and trending higher, according to Smashfly. And, if an application takes more than 15 minutes to complete, candidates are 365% more likely to drop off (ERE).

Increasing employee productivity and systems engagement.

Most HR systems are outdated, frustrating to use, and time consuming to learn. Compounding the problem, organizations use multiple systems, each with a different UI and way of working that employees must learn.

Employee Experience Platforms make self-service processes and administrative work easier and faster to tackle. Using an Employee Experience Platform, organizations can create a consistent and unified experience that spans multiple systems and employee interaction points. This means that employees can learn the systems more quickly and handle tasks more effectively.

Employees will also be more engaged and willing to use the system because they will be less frustrated. The employee experience solution is also able to enhance the out-of-the-box workflow by enabling organizations to simplify workflows and tailor them to the way their teams work.

Your HR or IT support teams will then have time cleared up in their schedules too because they won’t have to handle as many employee inquiries from users with systems issues.

The InFlight Employee Experience Platform can provide also mobile apps so your employees can manage simple tasks like approving timesheets, vacations, or submitting benefits expenses on the go to boost productivity even more.


How easy are Employee User Experience Platforms to implement and use?

In short, very easy. Particularly compared with the cumbersome implementations you need to go through when you’re purchasing an entirely new HCM system, or making extensive customizations to your existing systems.

Putting the InFlight Employee Experience Platform in place takes a matter of weeks, not months – and you won’t need to bring in external consultants either to manage the project.


Want to find out more?

The InFlight team can provide an educational session and live demo to showcase what a User Experience Platform looks like in action and how easy it is to put in place and manage.

Visit our demo page to get in touch.



About InFlight

From pre-hire to retire, you want user experiences that impact employee behavior for the better, enhance your brand, and maximize your existing software investments. InFlight is the Employee Experience Platform that works with everything you already have to give you absolute control over end-user behavior and experiences. It’s your technology. InFlight ups the ante on what it can do.

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